Food Blogs and Bloggers: Serious Eats v. London Food Babes

Food blogs are the travel-savvy, city-engaged, under-30 go-to for where to find the best, least expensive, and/or hip, entertaining spots in the city. They also direct the conversation on food through images and captions. American blog, SeriousEats, have been taking a more health-conscious turn, showing there’s good food that’s also good for you, whereas the English blog, London Food Babes, have focused on deliciously indulgent foods to spoil the flavor beast inside of every woman.

What surprised me is Serious Eats’ strayed focus on places to eat, divulged with simple food descriptions of appreciation, like their post on blood orange season.

Blogs like these flagship the turn for “health-conscious America." America has been known for decades to be the inventors of fast food, the glutinous, and the obese. But in the past decade, groups like Serious Eats that promote getting to know the food you’re eating and staying away from processed foods and foods with added sugars have been gaining popularity, especially around millennials, which are more likely to see posts on Instagram and similar social media sites.

London Food Babes, however, are not concerned with calories, but actually encourage them. In its own way, it is changing ideologies. For many years, the stigma around English food has been all but indulgent: mostly bland and over-boiled. This blog shows that London is quickly becoming a foodie-mecca. More than that, I think worth noting, is this calorie-splurging blog is made by women and testifies to the changing stigmas of how women are expected to eat. There is no light lunch or skinny salads for these ladies. They are proving women have the appetite of men, if not double, and are a new kind of role model for women of the digital photo-shop age, forgetting all consumer ideals of petiteness and body-image, reminding the public through mouth-watering images of triple-stacked, dripping burgers and caramel-lathered pancakes that women should enjoy themselves, and good food!